Hi, I’m Tooba!

People-first storyteller
with a passion for culture and social impact.

Thanks for saying hi

•

Thanks for saying hi •

Currently… Cultural Marketing @ Google

Get in touch… LinkedIn | Email

Project Portfolio

Experience

Google
2021-Present

US Social & Cultural Marketing, Pixel

Product Marketing Manager, Global Pixel Campaigns

20%, Artist Partnerships & Cultural Marketing

Associate Product Marketing Manager, Pixel & Nest

Goodby Silverstein & Partners
2020-2021

Jr. Communication Strategist

The Berkeley Group | Pro-Bono Nonprofit Consulting
2018-2020

Project Manager

UC Berkeley Center on the Politics of Development
2018-2020

Data Analyst & Research Assistant

Experimental Social Science Lab | Haas School of Business
2018-2020

Assistant

Human Rights Watch
2020-2021

Intern

Boeing
2020-2021

Intern, Space Platforms & Payloads

Background

Education

University of California, Berkeley
B.A. Political Science, Minor in Public Policy
Summa Cum Laude, Dean’s Honor List (2018 & 2019), Phi Beta Kappa & Pi Sigma Alpha Honors Society

Publications

Development and Validation of Operator Independent Measurements of Optic Nerve Sheath Cerebral Spinal Fluid Volume from MRI
Investigative Ophthalmology & Visual Science, Vol. 61, 4581

Explosive Remnants of War
Neocolonialism in Africa

Director, 2018 National High School Model UN Conference

Skills

Digital & IRL marketing, product management, creative problem solving, social media marketing, data analysis, media planning/buying, Adobe Creative Suite, Google Campaign Manager, HTML/CSS

Languages

English, Spanish (intermediate), Urdu (colloquial), Arabic (beginner)

Interests

Social impact, inclusive marketing, diversity and equity in tech, making and listening to music, Formula 1, breakfast foods, arts & crafts